Empowering the UK population to be greener, fitter and healthier is at the heart of the HSBC UK and British Cycling partnership. Our aim is to give people the confidence to want to dust off their bike, leave the car at home, get out and enjoy a ride on two wheels.
That’s why HSBC UK, with the expert help from Professor Jason Gill, Dr Cindy Gray and their team at the Universities of Glasgow and Edinburgh, are inviting HSBC UK colleagues from up and down the country to take part in an unprecedented study to develop a better understanding of what is really needed to get everyone in the UK riding their bikes. Through the Cycle Nation Project we want to lead the way but also share what we have learnt so that other employers and the Government can benefit in their own efforts to encourage more people to ride a bike.
In recent years the economic, health, environmental and social benefits of cycling have been widely reported and the call to get on our bikes is growing ever louder. However, there are still millions of us who don’t cycle and this report seeks to show just how committed the partnership is to helping everyone feel confident enough to get on their bike by Foreword By Nick Chamberlin, Policy Manager, British Cycling understanding what needs to be in place to help make that happen. Infrastructure investment is already transforming trails, roads and paths into safe spaces that mean those already cycling are doing so with increased confidence. Yet, there are still many improvements to be made across the country to make sure the UK can be the great cycling nation we believe it can be. Compiling this
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summary of evidence has been an instructive exercise. Bringing together all of what we already know has helped sharpen our focus on what we don’t and where there are gaps – and given us the impetus to take action through a long term study working with HSBC UK colleagues which forms the core of the Cycle Nation Project. Our partnership with HSBC UK will leave a lasting legacy in Britain’s communities and workplaces, helping them to be happier, healthier and greener places for future generations. The research and proposed approach as set out in these pages, which form part of our Cycle Nation Project, are a fundamental part of that legacy, and we await with keen interest the results from its next phase. We hope you come along for the ride
Nick Chamberlin, Policy Manager, British Cycling